September 2014
In the 64 countries (World excl. North America), covered by the GfK, the photo market shows an inconsistent picture. The market of entry-level camera still challenges the pressure of the “Smartphone Challenge” and has negative development compared to the first half year 2013. This negative trend of the D-SLR Cameras leads to a negative development of the total market of 18% in turnover. On the other hand the market of the mirrorless system cameras increases by 7%. When looking at the market of compact digital cameras
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September 2012
Imaging products are benefitting from stable demand throughout the world. Japan, Russia, the Ukraine and Kazakhstan are all enjoying double-digit growth rates, while in Western Europe, markets are characterised by growing added values. Trends within the imaging sector in China remain stable in value, despite high demand for feature/ smartphones. Worldwide, there has been no break in interest in photography. In the first six months of 2012, there was a 17% increase in sales of image capture devices
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September 2012
The European imaging market, after contracting in early 2012 returned to growth in the second quarter. Sharp declines in the mainly southern European countries, which have been badly affected by the Eurozone crisis have been balanced out by continuing rapid growth in Eastern European countries. The increase in sales has largely been due to SLR and compact system cameras, while cheaper fixed lens cameras have been affected by mobile phones. It is likely that sales of imaging products in 2012 will be around the same level as in 2011
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December 2011
The key issue when buying a new camera is the brand, reports the Imaging Association. According to a consumer survey by its subsidiary company Prophoto GmbH, 77 percent of the 2000 interviewees selected a model on the basis of brand. While colour only influenced the buying decision of 19 percent of all interviewees, and they were disproportionately under 20 years old, for 70 percent of all interviewees, camera features were an
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December 2011
As the Imaging Association together with its subsidiary Prophoto GmbH and GfK report, lenses have been among the best-selling photo-accessories in 2011. Based on preliminary estimates, sales in Germany of 1.52 million lenses are predicted for 2011. That represents volume growth of almost seven percent compared with 2010. On value, based on current extrapolations made in 2011 for 2010, growth of almost 15 percent to 465 million Euros
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December 2011
According to initial calculations by GfK, the value of the worldwide photo and imaging market is expected in 2011 to reach around 133 billion Euros, representing growth of almost 4 percent compared with 2009. According to preliminary estimates by GfK, despite the environmental and natural disasters of 2011 in Japan and Thailand, 140 million digital cameras were to be sold worldwide (+1 percent on 2010). According to Christoph Thomas
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